Accounts I run
@pantryatuva
@ldt.audio.labs
@invisibleepidemicdoc
Targeted outreach
One of the primary goals of my various marketing positions is targeted outreach based on both analytics and public feedback; whether it's film fans across Charlottesville, UVA first-years that don't know we have a Food Pantry yet, or creatives looking for an audio production space.
Event-centric Campaigns
Promoting events—donation drives, films and panels at the Virginia Film Festival, volunteer meetings, visits from state senators, cooking classes—requires advanced planning, persistent communications with (many) follow-ups, and connecting with people to build excitement. My marketing campaigns focus on finding innovative ways to reach new audiences and retain those already in the fold.
FUN Beyond the screen
I'm a firm believer in physical outreach, whether that's tabling for events, hanging flyers and distributing stickers, or just talking with people one-on-one about what matters to them. I also love a good time, so whether dancing along to a gold skeleton playing piano or any number of inside jokes from various ad shoots over the years, I get a lot of joy out of this work!
producing content
As a video editor, I love creating all manner of art, whether documentaries or advertisements; over the years I've become enamored with graphic design too and love a good puzzle of trying to fit a lot of information into a specific format while maintaining core branding and design principles.
