
Targeted outreach
One of the primary goals of my various marketing positions is targeted outreach based on both analytics and public feedback; whether it's film fans across Charlottesville, UVA first-years that don't know we have a Food Pantry yet, or creatives looking for an audio production space.
Event-centric Campaigns
Promoting events—donation drives, films and panels at the Virginia Film Festival, volunteer meetings, visits from state senators, cooking classes—requires advanced planning, persistent communications with (many) follow-ups, and connecting with people to build excitement. My marketing campaigns focus on finding innovative ways to reach new audiences and retain those already in the fold.


FUN Beyond the screen
I'm a firm believer in physical outreach, whether that's tabling for events, hanging flyers and distributing stickers, or just talking with people one-on-one about what matters to them. I also love a good time, so whether dancing along to a gold skeleton playing piano or any number of inside jokes from various ad shoots over the years, I get a lot of joy out of this work!
producing content
As a video editor, I love creating all manner of art, whether documentaries or advertisements; over the years I've become enamored with graphic design too and love a good puzzle of trying to fit a lot of information into a specific format while maintaining core branding and design principles.

What I offer
1
content production
Whether you're looking for professional-grade documentaries, short-form advertisements for a variety of platforms, infographics, posters, flyers, or something else, I can create something you'll love with reasonable rates and a quick turnaround!
2
analytics-based approach
Social media marketing requires a focus on analytics—posting times, targeting untapped audiences, keywords, SEO knowledge, —and I can help you increase reach, engagement, and/or growth!
3
Hybrid outreach
As much as marketing has gone digital, face-to-face interaction still matters! Whether speaking at events, local news, or just connecting with new friends and building grassroots support, I'm here to help you expand beyond the screen!
4
goal-oriented marketing
Whether you're looking for a boost in reach, engagement, or following, I can help! Creating dynamic content is always exciting, especially when finding ways to meet client needs and grow their brand.
